HGTV's Joanna Gaines comes to Target

Hearth and Hand collection.

November 5.

Tarjay created an exclusive partnership with Chip and Joanna Gaines to create a home and lifestyle brand.  The Magnolia founders created this new brand in order to give back to the community using their popularity and influence.  This is something Tarjay shoppers appreciate about the Target Company.  Shoppers enjoy that products made by this new brand are categorized by price making the webpage user friendly.  Shoppers can determine their budget and stay within while buying merchandise created by the host of their favorite HGTV couple.  They also appreciate that the new brand offers more than just home decor.  They also offer clothing and dog supplies.  The new brand, Hearth and Home, is currently focusing on sophisticated Christmas decor and clothing.  This is popular with shoppers because shoppers are starting to prefer toned down Christmas decorations.  This new brand pays attention to what is popular and ensures that they offer their fans the high quality products that fit with the current trends.  

Click to watch a video of Chip and Joanna's plans for the new brand, Hearth and Hand

 

 

Options for every price range

Capturing the essence of Christmas with Target decor.

Different categories of the product line