Taylor at Tarjay

Taylor at Tarjay 

Taylor Swift has been growing in popularity since "Teardrops on my Guitar" but recently she has re-branded herself (much like Tarjay). Since coming out with her album "Reputation" with the hit single "Look what you Made me do" she's been the center of pop culture. By the entrance of Target stores there are now kiosks featuring Taylor's newest album and merchandise to compliment. Taylor has become a familiar face in Target stores both physically (see picture below) and in the media. Taylor made a trip to a Tennessee Target where her career began to surprise her fans with an album signing this week. Taylor Swift fans are excited to be a part of a community where Taylor gives back so much. Taylor has been known to give back to her fans especially around Christmas time with sending fans gifts and giving phone calls to sick children. Taylor being such a great role model and to be so caring about her fans, this is a great association to have from Target's perspective. 

A fan meeting Taylor Swift during her trip to Target