Target's Current Transition

Target has introduced 12 new brands with rumors of discontinuing some of their most popular ones by 2019 such as: Mossimo- Men's Line and Merona, Cherokee, Circo. Some of the brands taking their places while also taking the media by storm are:  Project 62 which is furnature, A New Day which is women's clothing, and Goodfellow& Co. which is men’s clothing.

Target will also be merging their known and loved Cartwheel app which consists of coupon with their basic Target app which is made for shopping online. This keeps consumers from having too many apps on their phones while also giving them the opportunity to shop on a budget from their couch.